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Saturday, 17 July 2010

Shop: Jodie's Jewellery Boutique

When an outfit needs something special to give it that extra bit of va-va-voom, only a good piece of statement jewellery will do the job. The cherry on top, the icing on the cake. After the shoes, the dress and the hair are sorted out, it is the jewellery that is the finishing touch and can set you apart from the crowd.

Which is why, tucked neatly in
Argyll Arcade, Jodie's Jewellery Boutique is where fashionistas in the know go to accessorise.

The store opened in summer 2008 and is a Glasgow family-run business. With its bubblegum pink carpeting, big mirrors and pick n' mix selection of jewelry & accessories, it is pure
girlie fashion indulgence. Jodie's carries the popular brands that we know and love like Tatty Devine and Disney Couture, and introduces us to ones we may not be as familiar with, for example Glasgow's own And Mary and the quirky and fabulous Silver Service.

Disney Couture 'Alice in Wonderland':

Tatty Devine:

I am a firm believer that the shopping experience is almost (if not as) important as the items we purchase, and with its friendly atmosphere, cheerful staff and wonderful attention to detail (from the themed cabinet displays to the cute carrier bags), Jodie's makes for a very pleasant customer experience indeed. The girls in the shop know their jewelry and have the same passion for the designs as their customers.

New season Tatty Devine:

Attention to detail is in the bag:

What I also really like about this store is their knack of knowing what brands people want, ones that may be difficult to get (even online) and they make them accessible. I had to resist buying one of the Wizard of Oz Ruby Slippers-style brooches by No Tail (maybe next time...) and caught myself looking longingly at the new-in handbags by Helen Rochfort. Back to the task at hand, I chatted to Louise of Jodie's, who filled me in on their best selling items and the store's annual birthday bash (which unfortunately has just passed - but there's always next year). The birthday events are very special, with a prize draw, champagne, cake and discount vouchers all featuring in the celebrations!

Ruby Slippers brooches by No Tail:

With prices starting at around a fiver, Jodie's is refreshingly unpretentious. They are worth visiting because they offer high quality and unique pieces that don't cost an arm and a leg, and provide a lovely atmosphere to browse for them in. And isn't that what it's all about?

I finally asked Louise why people should visit Jodie's Jewellery Boutique, and her response?

"If you haven't seen this stuff, you haven't lived".

And I can't say I disagree.

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